Long story short, Bing requires advertisers to prepare a feed of available products, and submit the feed for a review. Then is when the fun part begins! Bing shopping is nearly a black box as far as search queries go. Bing ads does not allow you to pick which phrases your products will show up for, meanwhile, they allow you to exclude the phrases you don’t want to show up for.

Sounds simple, but it’s actually not. With proper campaign setup, you are able to adjust the account so the advertiser gains an ability to bid according to select terms. (we don’t want to bid the same for “banana peels” vs “buy {insert the name of your most profitable product name here}”).

To gain highest possible ROI on Bing Shopping Ads – one can’t just “set it and forget it”. Due to high competition, complicated bid management, and on-site conversion rate testing – it takes a real data scientist to make all these factors work perpetually.


  • Product feed creation / uploading an existing product feed
  • Conversion (Leads / Calls / Purchases) tracking
  • Proper campaign structure setup
  • Search query management
  • PLA campaign optimization
  • Landing page conversion rate optimization
  • Landing page creation / development (additional service)


Best PPC Marketing offers monthly reporting for Bing Shopping Ad advertising, which includes the amount of people your ads have reached, how many people actually clicked on your ads, and most importantly – how many people have taken action on your website.

Upon request, you can schedule a 1-on-1 call to discuss the Bing Shopping Ads report, get a hang of current campaign performance, and dig into campaign metrics.


Bing and AdWords, in a way, goes hand to hand – therefore, we charge for both of the services equally. If you don’t know by now – we do not charge setup fees, and even more, we charge flat monthly fees, so you don’t have to worry about how much you’ll be charged by the end of each month!

To view our pricing guide, Click Here!